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The BTIA a broad-based tourism umbrella organization that seeks to bring together tourism related interests to meet the challenges of a dynamic and growing tourism industry in Belize.

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The Belize Birding Festival is an annual event that celebrates the diverse and rich birdlife of Belize, attracting bird watchers, nature enthusiasts, and ornithologists from around the world. The festival typically takes place in October and is organized by Belize Audubon Society, Belize Tourism Industry Association (BTIA), Belize Hotel Association, Belize Tourism Board and local bird experts.