Belize Tourism Industry Association
We Are Belize’s Largest Private Sector Tourism Organization
The BTIA a broad-based tourism umbrella organization that seeks to bring together tourism related interests to meet the challenges of a dynamic and growing tourism industry in Belize.
Today, the association has representation on almost every tourism related government, legislative, advisory, consultative and licensing committee, which in itself is proof of its continued commitment to national development.
BTIA also plays an important role in the linkage of the private and public sectors. As a direct consequence of BTIA’s initiatives, in particular its advocacy efforts, tourism has become one of Belize’s largest industries and constitutes an estimated 40% of the nation’s GDP..
The BTIA is governed by a President and a Board of Directors, the management of everyday operations is conducted by the Executive Director and the Secretariat.


Vision
A national membership association which actively represents the interests of its members for the benefit and sustainable development of Belize.
Mission
Provide a range of member benefits and serve as a unified industry voice, influencing tourism policy, legislation and marketing for the sustainable development of the tourism industry of Belize.
Goals & Objectives
BTIA’s main strategic objective is to advocate on behalf of its members for the benefit of the tourism industry by influencing the outcomes of public policy and resource allocation decisions by the government, specifically for tourism. BTIA’s Goals and Objectives include:
- Identifying Needs and Priorities of our Members
- Lobbying and Advocating on Key Tourism Issues
- Promoting Sustainable Development
- Dissemination of Tourism Related Information
- Offering/Facilitating Training for Members
- Setting Standards in the Industry
- Networking
- Assisting/Facilitating the Marketing Needs of Members
- Advising the BTB and Ministry of Tourism on Marketing and Product Development matters

Core Principles
- Sustainable development of tourism
- Collaboration among sectors/ chapters of the industry
- Consultation
- Transparency
- Accountability
- Effectiveness
- Integrity
- Fairness
- Flexibility
- Code of Ethics
- Continues to serve as the voice of the tourism industry in Belize
- Promotes the sustainable development of local infrastructure and tourism
- Provides a network and forum for addressing tourism related concerns
- Endorses the growth of the tourism industry without damage to the environment
- Represents and advocates the best interest of members and the industry.
- Lobbies for critical issues of interest to its members and tourism in general
- Participates in Marketing Initiatives
- Assists members in improving their skills and services
- Undertakes Initiatives that improve professionalism and quality of the industry

Our History
Formed on April 26, 1985 as a broad-based tourism umbrella organization, BTIA sought to bring together tourism related interests to meet the challenges of a dynamic and growing tourism industry in Belize.
In the early 1980’s tourism was of relatively little importance in Belize. Nonetheless, it was an evolving industry that was impacting various sectors. A group of individuals foresaw the importance of the industry and anticipated the need for a medium through which tourism concerns could be voiced. This group, lead by the late Mrs. Jean Shaw, conceived the Belize Tourism Industry Association (BTIA). The association was incorporated under the laws of Belize in 1989 and has become one of Belize’s largest non-profit organizations, boasting over 200 members from Belize’s six districts. In 2006 the organization became registered under the Revised 2000 NGO Act, Chapter 315 of the Laws of Belize.
Today, the association has representation on almost every government, legislative, advisory, consultative and licensing committee, which in itself is proof of its continued commitment to national development. BTIA also plays an important role in the linkage of the private and public sectors. As a direct consequence of BTIA’s initiatives, in particular its advocacy efforts, tourism has become the fastest growing industry and has been pushed to the forefront of government’s priorities.

Our Structure
The BTIA is governed by a President and a Board of Directors, the management of everyday operations is conducted by the Executive Director and the Secretariat.
The association is guided by core values which are supported by its mission and vision. In addition to its Executive Committee of six officers (President, 1st Vice President, 2nd Vice President, Secretary, Treasurer, Chapter Representative and the Immediate Past President as an ex-officio member), the association’s Board of Directors includes the chairpersons from the established ten destinations chapters countrywide: Corozal, Orange Walk, Ambergris Caye, Caye Caulker, Belmopan, Cayo, Dangriga, Hopkins, Placencia and Toledo.
The Board of Directors also includes sector representatives from: Belize Hotel Association (BHA), Association of Cruise Service Providers (ACSP), Belize National Tour Operators Association (BNTOA), and the Belize National Tour Guides Association (BNTGA).
The President and the members of the Executive Committee serve for a term of two years. Elections are held during the Annual General Meeting held in December. The Chairpersons for each of the destination chapters serve for a term of one year. Elections are held annually at the destination chapters in November of each year. The national Secretariat is located at #10 Taiwan Street in Belize City, and is managed by the Executive Director.
Our Philosophy
Vision
A national membership association which actively represents the interests of its members for the benefit and sustainable development of Belize.
Mission
Provide a range of member benefits and serve as a unified industry voice, influencing tourism policy, legislation and marketing for the sustainable development of the tourism industry of Belize.
Goals & Objectives
BTIA is an umbrella organization for the tourism industry’s private sector. BTIA’s main strategic objective is to advocate on behalf of its members for the benefit of the tourism industry by influencing the outcomes of public policy and resource allocation decisions by the government, specifically for tourism. BTIA’s Goals and Objectives include:
- Identifying Needs and Priorities of our Members
- Lobbying and Advocating on Key Tourism Issues
- Promoting Sustainable Development
- Dissemination of Tourism Related Information
- Offering/Facilitating Training for Members
- Setting Standards in the Industry
- Networking
- Assisting/Facilitating the Marketing Needs of Members
- Advising the BTB and Ministry of Tourism on Marketing and Product Development matters
Core Principles & Endeavors

- Sustainable development of tourism
- Collaboration among sectors/ chapters of the industry
- Consultation
- Transparency
- Accountability
- Effectiveness
- Integrity
- Fairness
- Flexibility
- Code of Ethics
- Continues to serve as the voice of the tourism industry in Belize
- Promotes the sustainable development of local infrastructure and tourism
- Provides a network and forum for addressing tourism related concerns
- Endorses the growth of the tourism industry without damage to the environment
- Represents and advocates the best interest of members and the industry.
- Lobbies for critical issues of interest to its members and tourism in general
- Participates in Marketing Initiatives
- Assists members in improving their skills and services
- Undertakes Initiatives that improve professionalism and quality of the industry
Our History

Formed on April 26, 1985 as a broad-based tourism umbrella organization, BTIA sought to bring together tourism related interests to meet the challenges of a dynamic and growing tourism industry in Belize.
In the early 1980’s tourism was of relatively little importance in Belize. Nonetheless, it was an evolving industry that was impacting various sectors. A group of individuals foresaw the importance of the industry and anticipated the need for a medium through which tourism concerns could be voiced. This group, lead by the late Mrs. Jean Shaw, conceived the Belize Tourism Industry Association (BTIA). The association was incorporated under the laws of Belize in 1989 and has become one of Belize’s largest non-profit organizations, boasting over 200 members from Belize’s six districts. In 2006 the organization became registered under the Revised 2000 NGO Act, Chapter 315 of the Laws of Belize.
Today, the association has representation on almost every government, legislative, advisory, consultative and licensing committee, which in itself is proof of its continued commitment to national development. BTIA also plays an important role in the linkage of the private and public sectors. As a direct consequence of BTIA’s initiatives, in particular its advocacy efforts, tourism has become the fastest growing industry and has been pushed to the forefront of government’s priorities.
The BTIA is governed by a President and a Board of Directors, the management of everyday operations is conducted by the Executive Director and the Secretariat.
The association is guided by core values which are supported by its mission and vision. In addition to its Executive Committee of six officers (President, 1st Vice President, 2nd Vice President, Secretary, Treasurer, Chapter Representative and the Immediate Past President as an ex-officio member), the association’s Board of Directors includes the chairpersons from the established ten destinations chapters countrywide: Corozal, Orange Walk, Ambergris Caye, Caye Caulker, Belmopan, Cayo, Dangriga, Hopkins, Placencia and Toledo.
The Board of Directors also includes sector representatives from: Belize Hotel Association (BHA), Association of Cruise Service Providers (ACSP), Belize National Tour Operators Association (BNTOA), and the Belize National Tour Guides Association (BNTGA).
The President and the members of the Executive Committee serve for a term of two years. Elections are held during the Annual General Meeting held in December. The Chairpersons for each of the destination chapters serve for a term of one year. Elections are held annually at the destination chapters in November of each year. The national Secretariat is located at #10 Taiwan Street in Belize City, and is managed by the Executive Director.
Current President

Efren Perez 2025 – Current
Efren Perez assumed the presidency of the Belize Tourism Industry Association in January 2025, following his tenure as Corozal Chapter Chair. With more than 15 years of experience in the tourism industry, including nearly a decade of active BTIA involvement, he brings both firsthand knowledge and strategic vision to the Association’s leadership.
Perez is committed to modernizing BTIA through expanded membership, regional collaboration, and training initiatives. His agenda includes Service Best-certified customer service training, disaster-risk management preparedness, and forging multi-destination partnerships with neighboring markets.
As BTIA President, Perez also represents Belize within the Belize Tourism Board and regional bodies such as FEDECATUR and CATA, ensuring that BTIA remains at the forefront of national and regional tourism advancement.