BTIA’s Marketing Summit 2012
Real -Time Marketing Masterclass features (3) 90 minute presentations, with a panel discussion after each segment, which will include discussions with successful industry stakeholders (both local and international), providing added insight in the on three main subject areas including; Content marketing, Real-Time Marketing & PR, and Social Media.
The goal of this summit is to enlighten the participants on how to harness the power of online marketing and public relations comparing these to our current practices and seeing how we can develop a stronger efficiency on both.
ABOUT THE GUEST SPEAKER/ TRAINER:
David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
David knows that sitting through a boring or off-topic speech is utterly painful. So he keeps things edgy and interactive. He uses stories and humor extensively to craft presentations that are educational, motivational, and entertaining. But whenever he is front of a group, of eighteen people or eighteen hundred, he provides valuable and actionable information about the new rules of marketing and PR, real-time marketing and PR, online thought leadership, and reaching buyers directly with Web content.
David speaks to all kinds of organizations: Consumer goods companies, Business-to-Business, entrepreneurs, small business owners, nonprofits, and more. He is ranked a top speaker by all the audiences he present to. Most importantly, his presentations combine three essential qualities: entertainment, information, and motivation.
David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its third edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.
For additional information and current presentations on David Meerman Scott you can log on to http://www.davidmeermanscott.com