Belize Tourism Industry Assoiciation

While the overall responsibility of Belize’s national marketing is officially under auspices of the Belize Tourism Board (BTB), the BTIA will continue to coordinate promotional opportunities for its members in 2007-2008. The primary responsibility of the Marketing Department at BTIA is to develop, execute and evaluate a comprehensive, yet interactive marketing services program for the BTIA and all its members.

All marketing efforts must aim to market and promote Belize as a Destination. This would involve an interactive relationship with both the local and international private and public sectors, and a careful analysis of the tourism market and its potential for long-term and short–term tourism investment.

In terms of membership services, the Marketing Department must stand ready to assist members in improving their skills and services in order to improve professionalism and quality of the industry. Identifying possible seminars and implementing these seminars are fundamental to the accomplishment of this membership objective.

Marketing & Promotion Plan Goals & Objectives:

Develop and execute a public relations program designed to increase awareness of the benefits of being a member of the BTIA and participating in its varied membership and marketing programs.
Develop strong recognition of BTIA Members to stimulate increased business from local and tourist markets.
To combine the recognition and appreciation of all our members, and channel them in order to improve the business environment for tourism in Belize.
Increase the economic viability of the BTIA through specific membership and marketing programs and other revenue generation opportunities.
To strengthen our ability to promote the country as a premier tourism destination.
To work in close conjunction with the Belize Tourism Board and regional partners FEDECATUR
Develop long-term promotional partnerships that can be leveraged for the tourism industry.
Increase visitation to Belize 2007-2008.
Increase length of stay and expenditure of tourists.
Increase occupancy/business among all members. Upgrade channels of information distribution.