DESTINATION BRAND BUILDING & MARKETING TRAINING
DESCRIPTION: Building, growing, and maintaining a brand is a critical process for every business and organization. A destination is no exception. In this session, we’ll examine the traits of successful destination brands, as well as the brand development and positioning process many destinations follow, including the role of the private sector. Learn how Branson, Missouri – a small Midwestern town in the US that hosts more than 8 million visitors annually – has worked to reposition the destination’s brand to attract the next generation of travelers.
To register please contact us at firstname.lastname@example.org or at 227-1144 for a copy of the registration form.