BTIA’s 31st Bi-Annual General Meeting
Belize City, Belize, July 8, 2016: The Belize Tourism Industry Association held its 31st Bi-Annual General Meeting on Wednesday, July 6, 2016 in the City of Belmopan at the George Price Centre for Peace and Development.
BTIA members, industry partners and stakeholders from the public and private sector were all part of another successful event held by the Association. The meeting recapped the BTIA’s progress throughout the past six months including reports from the Destination Chapters.
BTIA President, Mr. Osmany Salas, noted in his welcome address: “I am happy to see the high level of attendance today. This bodes well for our future. An active and involved membership makes for an effective and vibrant Association, makes us strong and makes our voices heard. We have grown our membership to over 400, and are well on track to get back to our heyday with over 600 members.”
The guest speaker Ms. Leah Chandler, Chief Marketing Officer for the Branson Convention and Visitors Bureau, addressed the audience by sharing the importance of Strategic Planning for Destination Success. She noted that “the development and execution process of a strategic plan should incorporate the engagement and consultations of stakeholders, staff, subcommittees/ task forces and other tourism organizations in order to collaboratively work towards one main goal and objective.”
Mrs. Gale Malic-Ozaeta, BETEX Event and Marketing Manager, officially announced the date and new website for the much anticipated international trade show in Belize: the Belize Tourism Expo (BETEX) 2017. BETEX will be held on May 3-5, 2017 as a centralized market place in Belize City. An official invitation was extended to BTIA members, non-members and international travel trade professionals to sign up and attend BETEX 2017 to partner and increase services promoting Belize.
A seminar on Destination Brand Building was held in the afternoon featuring Ms. Leah Chandler. Key items presented included the brand development, differentiation, and positioning process as it relates to the tourism industry. She emphasized on the role of the private sector in promoting and marketing the destination brand primarily to attract visitors to the country and then to their businesses. She encouraged members to communicate, understand and adopt the brand in order for it to be successful.
The BTIA takes this opportunity to thank all stakeholders and members who attended the Bi-Annual General Meeting and seminar. Special thanks to those who assisted in making this event a success: the BTIA Secretariat, Board of Directors and most importantly, our Association sponsors: the Atlantic Group of Companies, Tropic Air, Marlin Espadas Limited and the Development Finance Corporation.