The BTIA Attends CATM 2012


The BTIA, in conjunction with the Belize Tourism Board and other tourism private sector partners, attended the IX Central American Travel Market (CATM) fair,  held in San Pedro Sula- Honduras from October 4th- 6th of 2012. The event marked Belize’s 6th year of participation and second with a newly constructed modular pavilion depicting Belize’s rich culture and landmarks.

This year, the BTIA had the privilege of partnering with Great Belize Television (Channel 5), who provided live coverage starting on Monday October 1st with daily coverage on the “Open Your Eyes” Morning show and a live televised morning show on Friday October 5th.

The 3 day event drew travel agencies, tour operators, hotels/ resorts and various tourism bodies from Honduras, Belize, Costa Rica, El Salvador, Guatemala, Nicaragua and Panama, all gathering to establish commercial relationships with wholesalers from the most important markets in the world: Europe, North America, Asia and Latin America, while creating new contacts and business opportunities.

Opening night saw Dr. Nelly Karina Jerez Caballero, Minister of Tourism of Honduras, giving a welcome speech to all participants and a summary of the major objectives of the event. Event goers were then treated to a night of local delicacies and cultural dances and had the opportunity to meet and mingle with each other.

Market Day’s (October 5th-6th), saw exhibitors and international buyers, hosting pre-scheduled meetings with each other and discussing business opportunities, travel packages and building viable contacts. The “Centro de Covenciones y Exposiciones” in San Pedro Sula-Honduras, was surely the place to be to advertise, promote and learn about the various tourism industries within Central America.

BTIA Membership/ Administrative Officer, Talia Tillett, confirmed the previous statement by saying that “The 2012 Central American Travel Market was a well organized and attended event as participating countries sent very knowledgeable and skilled exhibitors to truly represent what their respective tourism industries and countries have to offer to the international market.” Ms. Tillett further stated that “Belize had one of the busiest booths among all participating countries and that the pre-scheduled meetings were insufficient to meet the needs of buyers who wanted to learn more of “Mother Nature’s Best Kept Secret.”

The BTIA takes this opportunity to thank all members and agencies that participated and assisted in making the Belize Booth a success, your commitment and dedication to the growth and sustainability of the tourism industry is sincerely appreciated. CATM 2012 was surely a memorable and eventful experience for all who participated and attended; hopefully, the new business contacts and relationships made will aid in improving the recognition and economic growth of the entire region.

For more information contact the BTIA at 227-1144 or email: