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 In the early 1980's tourism was of relatively little importance in Belize. Nonetheless, it was an evolving industry that was impacting various sectors. A group of individuals foresaw the importance of the industry and anticipated the need for a medium through which tourism concerns could be voiced. This group, lead by the late Mrs. Jean Shaw, conceived the Belize Tourism Industry Association (BTIA). Four years later, in 1989, BTIA was incorporated under the laws of Belize.
Today the BTIA has evolved into an intermediary between government and the private sector as well as private sector and national and international organizations. The four hundred member strong association boasts of representation on every government, legislative, advisory, consultative and licensing committee, which in itself is proof of its continued commitment to national development. As a direct consequence of BTIA's initiatives, tourism has become the fastest growing industry and has been pushed to the forefront of government's priorities.
In the international arena, BTIA continues to serve as Belize's ambassador, marketing the country's attractions and services at all major trade shows and voicing its views at symposiums, conferences and forums. |
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